Paid Search
Android Webview
Here’s an interesting trend. I have no idea if these 2 stats lining up are only a result of each other or if other factors were involved, but it seems like a reasonable possibility. Paid search dropped off at the exact same time Android Webview did.
I have no idea why people stopped using Android all of a sudden, but it appears that they could’ve made up the main portion of paid search traffic. Therefore, I believe that paid search should be re-evaluated for other browsers.
Since I don’t know why this would be the case, the first step might be to find out where all of the Android users went. However, there still must be a reason that both stats dropped at the same time.