Target Audience
While the Digital Arts Showcase is open to the public, businesses use it as an opportunity to scout for potential employees. Soft skills are always important to develop, but the showcase is an opportunity to exhibit your hard skills. Since you want to impress the attendees, a clean and professional design should be crafted. You want to clearly define the purposes of pages, avoid including more content than necessary, and keep the designs throughout consistent. However, it is still an arts showcase, so you shouldn't be afraid to add a little abstract life to the site, like the fancy font I used for headings.
Message
The message of this site is simple: provide in-depth information about the Digital Arts Showcase. If people just want to quickly find out when it's happening, then they are free to do so by reading the information conveniently placed on the home page. However, some people are interested in learning more about what they'll be attending, whether that be information about the event itself or about people/programs in the event. The most important design considerations are categorization and layout of this information. Paragraphs require more space since they display relevant reading, but if there's not too much text, having them on a page alone would feel pointless. As for layout, evenness allows for easier usage, and if it's appropriate, people enjoy centered content.
Goal
You want people to view your accomplishments, so the main goal is basically benefitting yourself by causing as many people as possible to attend the showcase. The more that employers learn about the showcase and its participants, the better chance you have at networking. In order to provide this information in an easily differentiable format, use various pages. It would be hard to pick out relevant information on one page, but you also need to avoid making pointless pages. For example, a page with just the Google map on it would not be beneficial. At the same time, keep in mind that having only navigation on a page doesn't mean that you need more content. Navigation pages help so that there aren't too many links on one page or in the main navigation.
Calls to Action
The CTAs on this site are generating directions to the event, an interactive Google map, and a contact form. I include the map itself as a specific CTA because some people might prefer to manually look around rather than generating directions, but they have that option as well. In addition, the contact form is left open-ended so that it can be used for anything without subtly forcing people to write something specific. Since there aren't many CTAs, including them all on one page allows for easy access, and the space used doesn't get constrained by other content. I haven't yet done what I'm about to say at the time of writing this, but a different color background could make them stand out.
Design Summary
As I've said, centered content is usually appealing as long as doing so is appropriate. Centering the text in the small aside on the main page wouldn't flow well, but centering the long paragraphs on this page does. Also, even splits like 50/50 or 25/75 help display multiple pieces of content in one space in a uniform way. For colors, they needed to be professional and not overwhelming. However, I still wanted to convey that the page is related to art. I feel like gold works well in any scenario, and darker blue is the best main color pairing. Dark green also works as a regal-like color, so I used that for the links. Between writing the last paragraph and this one, I decided to look at the contact page, and I think gray is always a useable color for being able to highlight something with a color not in your pallette while also not clashing. I thought about the fonts in the same way I did my colors which is why the heading font is a cursive-like serif while still being very legible. For non-heading content, sans-serif is easier to read, but I still wanted to keep a serif feel, so I found one that turns the ends of lowercase letters into a blocky shape.